Glossary What is Digital Strategy?
By null / 2 Jan 2023 / Topics: Digital transformation
Digital strategy uses technology to solve a business problem or improve a digital product or service. It often harnesses the power of new technology and applies it to fix an existing issue. Digital strategy and business strategy are similar in that they both align to organizational goals, products or services.
Digital strategy can be applied to websites, applications and more. It can focus on improving:
- User Experience (UX) or User Interface (UI)
- Information architecture
- Usability
- Accessibility
- Product management
